by Amber Murayi | Aug 28, 2026 | Artisan Viewpoint
Loyalty can start to erode before anything visibly changes, and acquirers often underestimate that. In the deals I’ve worked on, the first hundred days tend to focus on systems and supply chain, while the community that made the brand valuable waits for more...
by Amber Murayi | Aug 28, 2026 | Artisan Viewpoint
Ferrero is buying Purely Elizabeth. Last year it bought WK Kellogg. Both businesses compete in breakfast. They do not run the same way. One is a founder-led brand built in the natural foods channel. The other is a large cereal business with established plants, brands,...
by Amber Murayi | Mar 10, 2025 | Artisan Viewpoint
“How often do you find your team’s efforts derailed by a lack of clear direction?” In an effort to drive clarity, how often have you encountered ‘vision’, ‘strategy’, ‘roadmap’, and ‘implementation’ used as if they were the same? In the complex world of leadership,...
by Amber Murayi | Jun 20, 2024 | Artisan Viewpoint
At Artisan Strategy Partners, we understand that innovation doesn’t happen in a vacuum—it’s a collaborative effort that transcends traditional departmental boundaries. That’s why we champion the use of cross-functional teams to drive strategic innovation....
by Amber Murayi | Jun 12, 2024 | Artisan Viewpoint
“Have you ever wondered how unseen team dynamics might be silently impacting your company’s strategic outcomes?” Effective strategy execution is as much about understanding your team’s dynamics as it is about the strategy itself. At Artisan Strategy...
