Crafting
Growth.
cultivating LEADERShip.
Artisan Strategy Partners is a forward-thinking consultancy dedicated to crafting growth strategies and cultivating leadership excellence. Our customized approach empowers leadership teams at pivotal points of inflection, providing the clarity, confidence, and tools necessary to move from vision to impactful execution. With deep expertise transforming organizations ranging from Fortune 500 consumer companies to middle-market private equity-backed firms, we equip leaders to navigate complexity, drive measurable results, and achieve lasting growth.
Our Expertise
Growth Strategy
Specializing in project-based, fractional, and advisor-ship consulting models to enhance strategic clarity and execution excellence with exceptional industry expertise across consumer industries and middle-market private equity-backed companies.
• Integrated Strategic Planning | Vision to Strategy to Implementation
• New Growth Opportunities | Market Assessment, Consumer/ Customer Insights and Segmentation, Channel Strategy
• Mergers, Acquisitions, and Integration | Acquisition strategy, Asset evaluation, Integration planning
• Strategic Advisor | Strategic planning cycle review, Board Investment and Presentation guidance, Fractional CSO
Leadership Catalyst
Specializing in transformative engaging workshops, targeted leadership development, and coaching designed to accelerate emerging leaders toward executive excellence.
• Team Dynamics & Effectiveness Workshops | Customized workshops and facilitated sessions to unlock team dynamics and enhance collective performance
• Artisan Workshop Experiences | Creative, hands-on workshops using art-based methods to spark leadership insights, collaboration, and resilience at conferences and team offsites
• Executive Coaching & Advising | Personalized coaching using data-driven insights, tailored plans for emerging leaders, transition support from management to executive roles
• Masterclass: The Art of Strategy | Interactive, actionable sessions designed to deepen strategic thinking, improve clarity around vision, strategy, and execution
Recent Clients
About Artisan Strategy Partners
Who We Are
Artisan Strategy Partners is a forward-thinking consulting firm dedicated to crafting growth strategies and serving as a catalyst for leadership excellence.
Founded by Managing Partner Amber Murayi, we leverage deep experience across Fortune 500 and middle-market private equity-backed companies to deliver customized, meticulously crafted solutions. Our distinctively artisan approach ensures every engagement aligns precisely with our clients’ unique needs, transforming complexity into actionable strategies and lasting organizational success.
Why Clients Choose Us
• Tailored Solutions | Custom-crafted strategies aligned to your organization’s unique goals and challenges.
• Results-Driven Strategies | Focused on tangible outcomes, ensuring meaningful impact and measurable success.
• Proven Advisor | A trusted partner providing insightful executive guidance and leadership development.
• Deep Industry Expertise | Extensive experience with Fortune 500 and private equity-backed companies, especially in the consumer sector.
Our Values
Strategic Clarity
We champion the importance of clear, well-defined strategies to guide decision-making and drive focused growth.
Creativity
We approach challenges with originality and imaginative thinking, continuously redefining what’s possible.
Impact
We focus on delivering measurable, meaningful outcomes that drive lasting success for our clients.
Collaboration
We believe in the transformative power of teamwork and collective insights to achieve exceptional results.
Our Values
Strategic Clarity
We champion the importance of clear, well-defined strategies to guide decision-making and drive focused growth.
Creativity
We approach challenges with originality and imaginative thinking, continuously redefining what’s possible.
Impact
We focus on delivering measurable, meaningful outcomes that drive lasting success for our clients.
Collaboration
We believe in the transformative power of teamwork and collective insights to achieve exceptional results.
Meet Our Team
Amber Murayi, Founder & Managing Partner
Amber Murayi is the visionary founder and managing partner of Artisan Strategy Partners. With over a decade of strategic leadership experience, Amber has spearheaded initiatives for Fortune 500 companies, guiding them through complex mergers and acquisitions and crafting growth strategies that have reshaped industries. Her expertise is grounded in a profound understanding of how organizational success is driven by aligning strategic goals with exceptional team dynamics.
Prior to founding Artisan Strategy Partners, Amber held executive strategy roles at The Hershey Company and Acosta Sales & Marketing, and spent significant time at the Boston Consulting Group, where she provided guidance across consumer products, retail, and growth strategy sectors. She holds an MBA from the Kellogg School of Management at Northwestern University and a BA in Marketing & International Business from Washington University in St. Louis.
Amber’s leadership is characterized by her commitment to integrity and strategic ingenuity, inspiring executives to push boundaries and envision strategic solutions that are not only effective but transformative.